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Social media guidelines

At Harvest, we design social media guidelines that help you communicate with consistency, spontaneity and personality.

Jeunes pousses de tournesol, image de la charte réseaux sociaux par Harvest

We analyse your channels, your tone and your audiences
to create a visual and editorial world suited to each platform.

We also support you on tone of voice, visual storytelling and planning, so your social channels become a truly fertile ecosystem,
where your brand grows naturally and reaps its community’s engagement.

Social media guidelines at a glance

Social media guidelines adapt your visual identity to LinkedIn, Instagram, Facebook or YouTube: how your posts should look to be recognised at first glance in a news feed. At Harvest, a communication agency in Lyon, France, they include branding for your accounts and post templates your teams can reuse, and they usually take 2 to 3 weeks.

What the guidelines include

Account branding: banners, profile pictures, cover images, highlight covers.
Post templates for the formats you use: announcements, quotes, key figures, events, recruitment.
The graphic rules specific to social media: formats, margins, logo placement, use of colours and typefaces, photo style.
Variants for each platform, since each network has its own formats and habits.

Why dedicated social media guidelines

Social media is often a brand’s most-seen channel, and the one most often produced in a rush. Without templates, every post improvises its own layout and the brand image gets diluted. With guidelines and ready-to-use templates, your teams publish faster, and every post strengthens your brand’s recognition. The guidelines extend your brand guidelines, and we can animate your templates with motion design.