The art of bringing meaning,
rhythm and
consistency
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Art direction
At Harvest, we orchestrate every detail (aesthetic choices, tones, staging, mood) to create a visual world that speaks
to both the heart and the eye.
Our support goes beyond simple execution:
we work with you to understand your goals, define a clear intent, then translate that vision into striking images.
The result? Tailored art direction, sensitive and consistent, that turns every medium into a living visual experience, in tune with the soul
of your brand.
Art direction at a glance
Art direction is the eye that makes sure a brand stays true to itself across all its materials: website, brochures, social media, photos, videos, trade shows. At Harvest, a communication agency in Lyon, France, we mostly practise it over the long term: we support our clients month after month, year after year, so that each new piece extends the previous ones instead of contradicting them.
What an art director does
- They define the brand’s visual intent: the mood, the dominant colours, the image style, the rhythm of the layouts.
- They make the aesthetic calls on each new piece: typography, composition, photo selection, how restrained or bold to be.
- They brief and coordinate the other people involved: photographers, videographers, illustrators, printers, developers.
- They ensure consistency across all materials, including those produced by your teams or other suppliers.
- They evolve the visual world as the brand grows, without losing what makes it recognisable.
Long-term support
Most of our clients entrust us with their art direction over the long term. A brand is not made on a single piece: it is built with every brochure, every post, every web page. Keeping the same eye from one project to the next prevents drift, saves your teams time and makes your communication instantly recognisable.
That is the case with The Albion Public House, which we supported for 5 years: the identity and website evolved in 2022 and again in 2024, always in the same spirit, between British tradition and eccentricity. The same goes for Papa’s Kitchen, whose world we have developed since its first identity in 2023.
How we work
- Immersion. We start from your visual identity and brand strategy, or we build them with you first: see visual identity and branding.
- Intent. We set out a clear direction, illustrated with mood boards and examples of application.
- Production. We design the materials ourselves or direct the people who produce them.
- Follow-up. We remain the guardians of consistency from one project to the next, and we evolve the rules as your brand evolves.
Frequently asked questions
What is the difference between art direction and visual identity?
The visual identity sets the brand’s rules: logo, colours, typefaces, graphic elements. Art direction brings them to life day to day: it decides how those rules apply to each new piece and makes sure everything stays consistent.
Do we need art direction if we already have brand guidelines?
Guidelines set the rules, but they never cover every case: a campaign, a trade show or a new product range always raises new questions. Art direction answers them with the same eye, so your communication stays consistent.
Do you work with our current photographers or suppliers?
Yes. We can direct your usual suppliers or suggest others. Our role is to give them a precise brief and make sure their work fits into your world.
How does long-term support work?
We step in whenever you have a new communication need, with the knowledge of your brand built up over previous projects. You keep a single point of contact who knows your story and your existing materials.
Selected work
Who
we
are
