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Visual identity
At Harvest, we believe every brand has its own essence.
Our job is to reveal it and help it blossom visually, through carefully chosen shapes, colours and typefaces.
We observe, listen to and analyse your world and your audiences to
imagine an identity that is beautiful, right and built to last.
From the logo to every communication material, each element is designed to take root in your story and grow in your customers’ minds.
A strong identity embodies your personality, your values and your promise.
It is not just seen: it is recognised, felt and nurtured over time.
Visual identity at a glance
A visual identity is the set of signs that make a brand recognisable at first glance: the logo, but also the colours, typefaces, shapes and the way they come together. At Harvest, a communication agency in Lyon, France, a visual identity project usually takes 4 to 6 weeks, from the first meeting to the delivery of the files and brand guidelines.
What a visual identity includes
- The logo and its variants: main version, compact version, monochrome, on light and dark backgrounds.
- The colour palette, with its values for screen and print.
- The typefaces for headings and body text, and how to use them.
- The brand’s own graphic elements: shapes, patterns, icons, image style.
- The brand guidelines, the document that sets out these rules so everyone can apply them: see brand guidelines.
- The first applications, depending on the project: stationery, email signature, social media, website, printed documents.
Our approach, step by step
- Listening and immersion. We meet your teams and talk about your story, your customers, your ambitions and what sets you apart.
- Analysis. We study your sector, your competitors and your audiences to work out where your brand should stand.
- Three creative routes. We present three distinct directions, each one explained and shown in context.
- Refining the chosen route. Revisions are unlimited on the route you choose, until the identity is just right.
- Delivery. You receive the logo in every useful format, the brand guidelines and the first applications agreed.
How much does a visual identity cost?
The budget mainly depends on four things: the scope of the project (a logo alone, a full identity or a rebrand), the number of materials to roll out from the start, how much brand strategy needs to be built first, and how complex your organisation is (a single brand or several entities). We send a detailed quote after a first conversation, free and with no commitment. Let’s talk about your project.
Identities designed for healthcare
Many of our visual identities were born in healthcare and medical devices: orthopaedic implant manufacturers, biomedical research organisations, medical manufacturers. These brands speak to surgeons, clinicians and hospital buyers; they must inspire trust and rigour without losing their human side. A few examples:
- Implantcast France: an identity that combines cutting-edge technology and human passion in the service of orthopaedics.
- Inserm Transfert: connecting the worlds of science, innovation and business.
- PRS Healthcare: a clean, organic identity where life sciences meet technology.
- Steps Ortho: implants, plates and screws as so many links that support walking.
Find out more: our expertise in healthcare and medical device communication.
We also create identities for other sectors: law with Zadig Avocats, wellness with Graviti, food with Papa’s Kitchen, telecoms with Telya.
Frequently asked questions
What is the difference between a logo and a visual identity?
The logo is the brand’s main sign. The visual identity is the complete system around it: colours, typefaces, shapes, image style and usage rules. A logo alone cannot keep a brand consistent across all its materials; the identity can.
How long does it take to create a visual identity?
Allow 4 to 6 weeks at Harvest, from the first meeting to delivery. The timing mainly depends on how available the people who sign off on your side are.
How many proposals do you present?
Three distinct creative routes. Once a route is chosen, revisions are unlimited until the identity is just right.
Can an existing identity be updated without starting from scratch?
Yes. We also carry out redesigns that keep what makes the brand recognisable and modernise the rest. That is what we did for Zadig Avocats.
What do we receive at the end of the project?
The logo in every useful format (print and web), the brand guidelines that set the usage rules, and the first applications included in the quote: stationery, social media, website, documents.
Do you only work with companies based in Lyon?
No. Our agency is based in central Lyon, and we work with clients throughout France and abroad.
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